Nokia 2730 classic

Nokia brings emerging market Internet closer to reality with the announcement of a new mobile phone that opens the door to information, entertainment, family and friends. The Nokia 2730 classic comes Internet-ready, and works with Nokia's range of emerging market services such as Nokia Life Tools and Ovi Mail, creating solutions that help people get ahead.

Nokia 2730 classic mobile phone

"The power of the internet is undeniable," says Alex Lambeek, Vice President at Nokia. "We've seen mobile technologies catalyze the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people's lives. Services like Nokia Life Tools and Ovi Mail, combined with the Nokia 2730 classic mobile phone we're launching today, brings powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a PC."

Nokia 2730 classic supports Nokia Life Tools service

Nokia Life Tools is a service that enables people to make better informed decisions, find timely and relevant information, access learning opportunities and enjoy entertainment regardless of time or place. In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services. Another service aimed at the developing world is Ovi Mail, which has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia cell phone without ever having to use a Personal Computer. Since the launch of the beta service in December 2008, around 90% of the accounts created on a Nokia phone.

Nokia classic 2730 for emerging markets

According to extensive Nokia consumer research, nearly half of emerging market customers state that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Lambeek continues, "Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities."

 

Nokia 2730 classic price & availability

Competetively priced and equipped at 80 EUR, the Nokia 2730 classic is Nokia's most affordable 3G phone offering faster access to the internet and a richer browsing experience. With the steady spread of 3G data networks across the developing world, the Nokia 2730 classic is ideal for staying connected with friends and family, and sharing one's life with others. The Nokia 2730 classic is expected to start shipping in the third quarter of 2009.


Nokia 2730 classic - Quality guaranteed

Lambeek concludes, "With our longstanding commitment to emerging markets, a Nokia customer can be confident that any product we offer meets a strict and consistent set of high-quality standards. This is particularly important in markets where technical assistance and repair shops are not easily accessible."